Creed Taylor (born May 13, 1929) is an American record producer, best known for his work with CTI Records, which he founded in 1968. His career also included work at Bethlehem Records, ABC-Paramount, Verve, and A&M Records. He is widely acknowledged for bringing major bossa nova talent from Brazil (Antonio Carlos Jobim, João and Astrud Gilberto, among others) to record in the U.S. in the 1960s.